The OmBlog | Content Effectiveness
15 Resources for Proposal Management Professionals
February 22, 2022
Below is a list of must-follow resources for your proposal or RFP response management team; the list covers RFP, proposal management, sales enablement, and sales engineering.
Is Your Sales Content Healthy? Sales Content Management Health
July 14, 2021
If your sales content isn’t healthy, are you making the correct impact with your customers? Find out how to determine your sales content health today.
Why Sales Content Needs to be Effective, Not Just Efficient
June 16, 2021
Sales is obsessed with automation, but usually the goal is just to make things faster. Learn how to turn sales efficiency into true sales effectiveness now.
Gather Better Feedback on Your Sales Content Automation Process
June 9, 2021
Feedback is a key part of the sales content automation process. Learn how to gather actionable feedback about sales content automation from your team here.
Top Resources to Improve Your Content Across the Sales Funnel
May 26, 2021
We compiled 9 useful resources that you can implement quickly to make your content more effective throughout the sales funnel. View them here.
4 Steps to Achieve Sales Content Effectiveness - Ombud
February 18, 2021
We’ve mapped the four stages to true sales content effectiveness, so your organization can optimize, improve, and scale sales content. Learn more here.
RFP Software vs. Sales Content Collaboration: A Comparison
February 3, 2021
Is RFP response software or a sales content collaboration platform a better fit for your sales team? We lay out the key differences in this infographic.
Mid-Funnel Content Creation: How to Leverage Engineers & Pre-Sales
January 20, 2021
Why should pre-sales & sales engineers be involved in the content creation process? We captured their crucial functions in mid-funnel content creation here.
Sales Content Reference Library: A Salesperson's Best Resource
November 12, 2020
Where do you keep sales content? For most teams, the answer varies wildly. Enter the reference library, a great resource for sales teams. Learn more here.
How B2B Sellers Are Offering Personalization at Scale
July 14, 2020
If personalization is important to today’s B2B buyer, why is it so hard to scale, particularly content in the middle of your sales funnel? Read more here.
Curate Sales Content & Plan for Improvement - Ombud
July 7, 2020
When was the last time your team organized your sales content? Here are some tips to curate sales content so you can prioritize effective messaging.
Sales Content Tracking: 3 Efficiency Metrics You Should Measure
June 16, 2020
How do you track sales content efficiency & effectiveness? Here are 3 metrics to measure efficiency across effort, cost of sale, and message consistency.
Sales Content Generation is Your Most Important Asset
May 13, 2020
Content heavily impacts the buyer journey and each step of the sales process. So, sales content generation is key to your team's success. Learn more here.