The OmBlog | Sales Effectiveness
What is a Sales Engineer and Why Does Your Team Need Them?
November 18, 2022
A sales engineer (SE), also called a Solutions Consultant (SC), Presales Representative, Technical Sales Representative, or Solutions Architect, is a staple of the B2B sales organization and a member of the Presales team.
Onboarding with Ombud
November 16, 2022
Automation is a way to help with onboarding and keep your hires on track to making their sales goals.
10 Best Sales Events & Conferences to Attend in 2023
November 10, 2022
Which sales events are you attending in 2023? At Ombud, we believe it’s never too early to start planning ahead, so we’ve compiled a list of great in-person and virtual events for sales, enablement, and sales ops pros for the upcoming year.
5 Sales Enablement Myths, Debunked
October 21, 2022
There are still misconceptions about what exactly sales enablement is, and myths about enablement persist in the sales community. This blog takes a closer look at some common sales enablement myths.
5 benefits of knowledge management in sales
September 7, 2022
Knowledge management is the practice of making sure important information is available to an organization, specifically it’s about getting the right information to the right individual exactly when it’s needed.
What is knowledge enablement and how can it help your sales team?
August 31, 2022
Knowledge enablement is also a form of sales enablement, in that it makes it easier for your sales team to know the information they need in order to do their job better.
Tips for Building a Strong Sales Pipeline
June 28, 2022
Pipelines help salespeople understand exactly where their deals are in the sales process at all times; they can tell when a deal has stalled, how many deals are in the pipeline, how much those deals are worth, and what your team needs to do next to move each prospect to the next stage.
How Hybrid Work Environments Affect B2B Sales Cycles
June 1, 2022
As businesses across the globe have transitioned to fully remote and hybrid working environments, building successful business relationships has been a challenge. B2B buyers and sellers have had to quickly adapt to a new digital environment.
Sales Events to Attend in the Second Half of 2022
May 16, 2022
We have compiled a list of great in-person and virtual events for sales, enablement, and sales ops pros for the second half of 2022.
How Sales Content Automation Can Improve Win Rates
May 4, 2022
Sales becomes even more stressful when sales teams aren’t being given the tools and information they need to quickly close sales - especially if some of those sales are lagging mid-sales funnel.
Why should product managers invest in sales enablement?
April 19, 2022
Sales enablement can help product managers and product teams create a clear line of communication with sales and marketing, as well as delegate tasks more effectively so that the product team can invest more time in actually developing the product and getting it to market.
How to Work With Subject Matter Experts for a Smoother RFP Process
March 30, 2022
One major challenge is that organizations cannot easily collaborate with subject matter experts (SME) who are crucial to building credibility and differentiation during sales cycles.
11 Sales Influencers to Follow on LinkedIn
March 28, 2022
Below are 11 (we just couldn’t get it under 10) of our favorite influencers on LinkedIn. Not all of them are straight-up salespeople, there are some marketers and SDR folks on this list as well, but all of them have something to offer even the most experienced sales rep.
10 Best Sales Events & Conferences to Attend in 2022
December 3, 2021
We’ve compiled a list of great in-person and virtual events for sales, enablement, and sales ops pros for this upcoming year.
How to Create Personal (Not Just Personalized) Sales Proposals
August 11, 2021
It can be easy to get into an automation rut, but often the best results come when we slow down & cater to our customers & prospects. Read more here.
4 Steps to Build a Better Sales Content Automation Process
July 28, 2021
Automate sales content intelligently by implementing an excellent process & integrating with the correct tools. Learn how to get started here.
4 Reasons Sales Content Collaboration Beats SharePoint for Sales Responses & Proposals
July 22, 2021
If your organization uses SharePoint, your team may be convinced that everything should live there. After all, you’ve made a sizable investment in the platform and should use it as much as possible. But, for RFPs, Security Assessments, and other sales requests that require deep customization and content creation, it misses the mark.
How to Improve Sales Content Writing Skills - Ombud
July 7, 2021
How do you start becoming a better sales content writer? We have a list of resources here, including book, podcast, and blog recommendations.
15 Best Sales Events to Attend in the Second Half of 2021
June 2, 2021
In this article, we’ve compiled some of the best in-person and virtual events for sales, enablement, and sales ops pros. Click here to learn more.
How to Optimize Your Statements of Work: Automate SOW Process
May 19, 2021
Finding a quality statement of work process can be difficult. Read this guide to get started & leverage SOW software like Ombud to streamline your process.
Full-Service Implementation Helps Teams New to Sales Collaboration
March 15, 2021
To get the benefits of sales collaboration software, you need an ally in implementation. Here's what happens with a dedicated implementation specialist.
15 Sales Enablement Statistics for Sales Content Effectiveness
March 10, 2021
Sales content effectiveness is not just about efficiency. Here are 15 sales enablement statistics that show the importance of sales collaboration platforms.
Do You Need Support for Content Collaboration Tool Implementation?
January 25, 2021
In this article, we outlined considerations for kicking off sales content collaboration software implementation and key questions to ask before starting.
Sales Content Collaboration's Role in Pre-Sales
December 16, 2020
Pre-sales and sales engineering are the superheroes of B2B sales. So how do you optimize their time? Find out how sales content collaboration helps here.
Hey Sales & Revenue Ops: Content Collaboration is Your Next Win
December 8, 2020
Take your sales content to the next level with a sales content collaboration platform that combines content automation and content creation. Learn more.
4 Sales Effectiveness Resources: Recommendations from Ombud
October 15, 2020
What are the best resources (podcasts, newsletters, etc.) to help you learn to drive sales effectiveness? We put together our favorites here!
Mid-Funnel Sales Effectiveness | Learning from Revenue Leaders
October 9, 2020
What can we learn from the top leaders in revenue right now? Here are some key takeaways from a panel about mid-funnel sales effectiveness and velocity.
Avoid These Mistakes When Implementing Sales Collaboration Software
August 19, 2020
The success of new software often depends on implementation. Here are common mistakes in the implementation of sales content collaboration software.
Top 5 Virtual Sales Events & Podcasts | Best Tech Sales Podcasts
July 23, 2020
Virtual conferences, & podcasts are the standard for industry knowledge sharing. We did a round-up of the best sales podcasts and virtual events here.
How to Approach Content Effectiveness as a Sales Team
June 25, 2020
Revenue teams optimize top-of-funnel content, but we don’t pay the same attention to mid-funnel content. How do we develop full sales content effectiveness?
5 Signs It's Time for a Sales Collaboration Platform [Infographic]
June 22, 2020
Many teams struggle with content management and real-time collaboration. Here are the signs that your team needs to invest in sales collaboration software.