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Integrating Enablement Into Your Sales Process

Sales can be overwhelming. Looming deadlines, daily rejection, and the pressure to earn commissions can be a lot — especially for new sales reps or those who struggle to make their sales targets. The pressure is also on for sales managers who need to make quarterly sales goals, but are dealing with new team members and high turnover — according to The Bridge Group, the average salesperson takes just over three months before they ramp up to full productivity. Some industries can take as long as six months before reps are up to speed. That’s why it’s so important to have a sales process that standardizes how your reps sell, and tools that can automate and shorten your sales cycle.

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