BCDTravelCaseStudy2021

BCD Travel Increases Quality of RFPs and Finds True Vendor Partner in Ombud

BCD Travel is a global corporate travel management company that helps customers book itineraries with preferred suppliers, provides online tools to ensure compliance with travel policies, and delivers data intelligence to monitor budgets and make strategic, ongoing program decisions.

With thousands of employees worldwide combined with meeting and events management and consulting services, there are many moving parts. BCD Travel has to stay on its toes to remain competitive against other major industry players by winning new business and retaining valued customers who rebid the business via RFPs.

CHALLENGE SOLUTION

Proposal writers did not like the previous system because it led to individual features—re-energizing the team and processes, snags with collaboration, and difficulty keeping content consistent. Writers found Ombud easy to use and simple to navigate with innovative, intuitive design, leading to more productivity within a few hours of training.

The previous system did not import questions or proactively suggest between quick queries and automated suggestions. Making it easier to update responses forced manual processes with each query. Machine learning made the difference, allowing collaboration and finding training materials easier.

There was no extra cost for unlimited, highly responsive customer service support—fostering partnership and saving money while expanding use case opportunities that drive better performance. Costs were limited to a set number of contacts with extra costs for exceeding maximum support.

RESULTS

Moving to Ombud was quick, painless, and ultimately a game changer – BCD Travel populates quality RFP responses more effectively, saving time in the sales process.

Noticeable Increase in Quality

• 30% increase in productivity
• 16,000 responses generated in the first year of use
• 46% reuse of content within just 6 months

“Our sales team is getting more accurate and complete first drafts—making for less back and forth.”
— Steven Baker, Director of Global Sales Cycle Support

About Ombud

Customers rely on Ombud to automate the content-centric activities in their sales processes. Our platform combines content collaboration, project management, and machine learning to streamline the creation of sales documents like RFP responses, security questionnaires, sales proposals, statements of work, and much more.